Women’s Prize for Fiction Reveals New Sponsorship Model

We’re delighted to announce that we will be adopting a new sponsorship model from 2018.

From next year, the Prize – to revert in title to the ‘Women’s Prize for Fiction’ – will be supported by a family of sponsors, a group of leading brands and businesses from different sectors, rather than by a single title sponsor. The Prize is delighted to confirm that Baileys, which has held the title sponsorship for the past four years, will be part of this family of sponsors. The full line-up will be announced in the autumn as part of the launch of the 2018 Prize.

Kate Mosse, novelist and co-founder of the Prize, said: “We are excited to be announcing the next chapter for the Prize. Our family of sponsors model not only gives us a new sustainable way of working in a changing world – based on one already successfully used in other areas of the arts – but also will enable us to reach an even wider range of readers through the varied and long-term partnerships we are building.

“Thanks to the support of Diageo over the past four years, the Prize has engaged a broader audience than ever before. We are obviously thrilled that Baileys will be part of our future.”

Syl Saller, Chief Marketing Officer at Diageo, said: “Our partnership with the Prize has been mutually rewarding over the last four years. We are thrilled to continue the relationship in this new model of partnership. We look forward to collaborating with the new family of sponsors as we celebrate women’s voices from around the world.”

The 2017 Prize will be awarded at a ceremony at the Royal Festival Hall in London on Wednesday 7 June. Check out the 2017 shortlist here.

 

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