WOMENS PRIZE FOR FICTION NOMINATED FOR TWO SPONSORSHIP AWARDS

We’re delighted to announce that the Women’s Prize for Fiction has been shortlisted twice for the UK Sponsorship Awards 2018. To view the shortlist in full, please click here.

The Women’s Prize has been shortlisted for its sponsorship by Baileys, in both the Arts and Cultural and PR categories.

Commenting, UK Sponsorship Awards’ Rosemary Sarginson said: “The calibre of entries in 2018 is very high, with creative and innovative sponsorships across a wide range of brand categories and subject areas. There has been a really strong resurgence in arts partnerships as well as varied, interesting work from the fast-growing branded content and social media sectors. The introduction of our new football awards attracted a lot of attention, while not detracting from the entries in our sports and grass roots sports categories. Altogether, we will showcase close to 140 nominated campaigns on Awards night.”

As always, the goal was to find campaigns with well-reasoned objectives, creative and effective executions and evidence of success across areas such as brand engagement and sales, said Sarginson. “I’d like to thank our hardworking panel of judges who took time out of their frenetic schedules to scrutinise entries and select winners.  I believe that the nominated campaigns reflect the creativity and quality of work currently being delivered by the UK’s word class sponsorship industry.”

The shortlists contain well-known brands from sectors including sportswear, finance, automotive, retail, FMCG, hotel, gaming, aviation, mobile, utilities, fast food and the drinks industry. But there is also strong representation from small to medium companies, charities and public sector organisations: “Some campaigns involve substantial budgets and ambitious activation strategies while others are about delivering excellent outcomes on challenging budgets. With strong contenders in categories such as first time, low budget, education, grass roots and diversity, the shortlists illustrate the sponsorship sector’s ingenuity, innovation, efficiency and creative effectiveness.”

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